Jack Daniel’s Lynchburg General Store


July 16-22 and October 8-14, 2017


San Francisco, CA and Austin, TX




Facilitate the staging and lighting requirements for pop-up event production.

(877) 637-8733

Event Description

Fuller Street Productions had the amazing opportunity to work with our client, Mirrorball Agency, on two stops of their Jack Daniel's Lynchburg General Store tour. This traveling pop-up general store celebrates the Lynchburg Distillery's 151 years of making the top selling American whiskey in the world. The first pop-up was located in San Francisco, California, at the here collective and took place from July 16th through 22nd. The second pop-up took place in at 800 Congress in Austin, Texas on October 8th through 14th. At each of these locations, we assisted our client in the transformation of these event spaces into the Jack Daniel's General Store, reminiscent of its hometown, Lynchburg, Tennessee.

These events each ran for 7 days and offered a selection of unique goods and services including a house band, food and drinks, candle making and leather embossing, barrel making workshops, virtual distillery tours, a barber shop, Jack Daniel's merchandise and more.

As a part of the Mirrorball team, Fuller Street provided all staging and lighting support in the successful execution of these two productions. It was a pleasure to be a part of this unique and memorable event.